diff --git a/apps/android-tv/app/build.gradle.kts b/apps/android-tv/app/build.gradle.kts
index 732c1bd..7a65a91 100644
--- a/apps/android-tv/app/build.gradle.kts
+++ b/apps/android-tv/app/build.gradle.kts
@@ -20,8 +20,8 @@ android {
         applicationId = "nl.vonas.mediacluster.tv"
         minSdk = 24
         targetSdk = 36
-        versionCode = 123
-        versionName = "0.14.60"
+        versionCode = 124
+        versionName = "0.14.61"
         buildConfigField("String", "DEFAULT_API_BASE", "\"https://master.vonas.nl\"")
         ndk {
             abiFilters += listOf("arm64-v8a", "armeabi-v7a")
diff --git a/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/data/ApiClient.kt b/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/data/ApiClient.kt
index 9f2c1a4..e82b706 100644
--- a/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/data/ApiClient.kt
+++ b/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/data/ApiClient.kt
@@ -727,6 +727,7 @@ class ApiClient(
             startLocal = optClean("startLocal"),
             stopLocal = optClean("stopLocal"),
             imageLandscape = optClean("imageLandscape"),
+            imageBackdrop = optClean("imageBackdrop"),
             imagePortrait = optClean("imagePortrait"),
             logoUrl = optClean("logoUrl"),
             images = images,
@@ -1114,6 +1115,7 @@ data class ScheduleEvent(
     val startLocal: String? = null,
     val stopLocal: String? = null,
     val imageLandscape: String? = null,
+    val imageBackdrop: String? = null,
     val imagePortrait: String? = null,
     val logoUrl: String? = null,
     val images: List<String> = emptyList(),
diff --git a/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/ui/EventsScreen.kt b/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/ui/EventsScreen.kt
index 74019c8..28dd261 100644
--- a/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/ui/EventsScreen.kt
+++ b/apps/android-tv/app/src/main/java/nl/vonas/mediacluster/tv/ui/EventsScreen.kt
@@ -685,7 +685,7 @@ fun EventDetailScreen(
 
                 // Full-bleed landscape backdrop
                 AsyncImage(
-                    model = eventArtUrl(ev),
+                    model = eventBackdropUrl(ev),
                     contentDescription = ev.name,
                     contentScale = ContentScale.Crop,
                     alignment = Alignment.TopCenter,
@@ -917,7 +917,7 @@ private fun EventHero(
             val event = events.find { it.id == id } ?: current
             Box(Modifier.fillMaxSize()) {
                 AsyncImage(
-                    model = eventArtUrl(event),
+                    model = eventBackdropUrl(event),
                     contentDescription = event.name,
                     contentScale = ContentScale.Crop,
                     alignment = Alignment.TopCenter,
@@ -1568,24 +1568,38 @@ private fun detailMetaLine(event: ScheduleEvent): String =
         displayChannel(event),
     ).distinct().joinToString(" · ")
 
+/** Card/rail cover art — prefer API imageLandscape (BOXART-16X9). */
 private fun eventArtUrl(event: ScheduleEvent): String? =
     event.imageLandscape?.takeIf { it.isNotBlank() }
+        ?: event.images.firstOrNull { looksLikeArtwork(it) && !it.contains("hero-16x9", ignoreCase = true) }
         ?: event.images.firstOrNull { looksLikeArtwork(it) }
         ?: event.imagePortrait?.takeIf { it.isNotBlank() }
         ?: event.images.firstOrNull { it.isNotBlank() && !it.contains("assets/channels", ignoreCase = true) }
 
+/** Detail/hero full-bleed — prefer HERO backdrop, then card landscape. */
+private fun eventBackdropUrl(event: ScheduleEvent): String? =
+    event.imageBackdrop?.takeIf { it.isNotBlank() }
+        ?: event.images.firstOrNull { it.contains("hero-16x9", ignoreCase = true) }
+        ?: eventArtUrl(event)
+
 /** True when artwork is suitable for a full-bleed hero (no bare logos / channel PNGs). */
 private fun looksLikeArtwork(url: String): Boolean {
     val u = url.trim()
     if (u.isEmpty()) return false
     val lower = u.lowercase()
     if (lower.contains("assets/channels")) return false
-    if (lower.contains("/logo") || lower.contains("logo.") || lower.contains("logo_")) return false
+    if (lower.contains("channels-logo")) return false
+    if (lower.contains("/logos/") && lower.endsWith(".png")) return false
+    if (lower.contains("/logo") || lower.contains("logo.") || lower.contains("logo_")) {
+        // Composite BOXART URLs embed logo overlay paths — still real artwork.
+        if (!lower.contains("boxart") && !lower.contains("hero-")) return false
+    }
     if (lower.endsWith(".svg")) return false
     return true
 }
 
 private fun hasUsableHeroArt(event: ScheduleEvent): Boolean {
+    if (!event.imageBackdrop.isNullOrBlank()) return true
     if (!event.imageLandscape.isNullOrBlank()) return true
     if (event.images.any { looksLikeArtwork(it) }) return true
     // Portrait can still fill a hero better than a black void — only if not a channel logo path.
@@ -1612,6 +1626,7 @@ private fun normalizeChannelKey(value: String?): String =
 private fun donorImageScore(e: ScheduleEvent): Int {
     var s = 0
     if (!e.imageLandscape.isNullOrBlank()) s += 20
+    if (!e.imageBackdrop.isNullOrBlank()) s += 10
     if (e.images.any { it.contains("thumb", true) || it.contains("akamaized.net/live", true) }) s += 30
     if (!e.logoUrl.isNullOrBlank()) s += 5
     s += e.images.size.coerceAtMost(5)
@@ -1674,6 +1689,7 @@ private fun enrichSingleEvent(
     if (donor == null) return cleaned
     return cleaned.copy(
         imageLandscape = cleaned.imageLandscape ?: donor.imageLandscape,
+        imageBackdrop = cleaned.imageBackdrop ?: donor.imageBackdrop,
         imagePortrait = cleaned.imagePortrait ?: donor.imagePortrait,
         logoUrl = cleaned.logoUrl ?: donor.logoUrl,
         images = cleaned.images.ifEmpty { donor.images },
diff --git a/apps/master-api/src/viewer/schedule-events.ts b/apps/master-api/src/viewer/schedule-events.ts
index 43b69ba..e1689a7 100644
--- a/apps/master-api/src/viewer/schedule-events.ts
+++ b/apps/master-api/src/viewer/schedule-events.ts
@@ -26,7 +26,10 @@ export type ScheduleEventPublic = {
   stop: string;
   startLocal: string | null;
   stopLocal: string | null;
+  /** 16:9 card/cover art (Prime: BOXART-16X9 preferred). */
   imageLandscape: string | null;
+  /** Full-bleed detail/hero backdrop (Prime: HERO-16X9); fall back to landscape on clients. */
+  imageBackdrop: string | null;
   imagePortrait: string | null;
   logoUrl: string | null;
   images: string[];
@@ -125,9 +128,24 @@ function pickImages(raw: RawEvent): string[] {
   return out;
 }
 
+/** Standalone channel/brand logo (not composite boxart that embeds a logo overlay). */
+function isPureLogoUrl(url: string): boolean {
+  const u = url.toLowerCase();
+  if (u.includes("boxart-") || u.includes("hero-") || u.includes("poster")) return false;
+  if (u.includes("channels-logo") || u.includes("/logos/")) return true;
+  if (u.includes("assets/channels")) return true;
+  // Bare logo PNG without Amazon content-art path segments
+  if (u.includes("logo") && u.includes(".png") && !u.includes("le-target-images")) return true;
+  return false;
+}
+
 function scoreLandscape(url: string): number {
   const u = url.toLowerCase();
   let score = 0;
+  // Prime/Amazon: card cover = BOXART-16X9 (composite with corner logo overlay is OK)
+  if (u.includes("boxart-16x9") || u.includes("boxart_16x9")) score += 90;
+  if (u.includes("hero-16x9") || u.includes("hero_16x9")) score += 35;
+  if (u.includes("boxart-4x3") || u.includes("boxart_4x3")) score -= 25;
   // Ziggo Sport FAAB live thumbs (akamaized …/live/…/thumb.jpg?scale=640x360)
   if (u.includes("thumb")) score += 55;
   if (u.includes("akamaized.net/live")) score += 50;
@@ -137,21 +155,48 @@ function scoreLandscape(url: string): number {
   if (u.includes("width=960") && u.includes("height=540")) score += 40;
   if (u.includes("width=1280") || u.includes("height=720")) score += 30;
   if (u.includes(".jpg") || u.includes(".jpeg") || u.includes(".webp")) score += 5;
-  // Channel logo PNGs are not landscape artwork
-  if (u.includes("assets/channels")) score -= 70;
-  if (u.includes("/channels/") && u.includes(".png")) score -= 50;
-  if (u.includes("logo")) score -= 40;
+  // Pure logos are never card art
+  if (isPureLogoUrl(url)) score -= 120;
+  else if (u.includes("assets/channels")) score -= 70;
+  else if (u.includes("/channels/") && u.includes(".png") && !u.includes("boxart")) score -= 50;
+  // Only penalize "logo" when it is not part of a BOXART/HERO content composite
+  if (u.includes("logo") && !u.includes("boxart") && !u.includes("hero-") && !u.includes("hero_")) {
+    score -= 40;
+    if (u.includes(".png")) score -= 50;
+  }
   if (u.includes("_c.") || u.includes("_c?")) score -= 20;
-  if (u.includes(".png") && u.includes("logo")) score -= 50;
+  return score;
+}
+
+/** Detail/hero full-bleed: prefer clean HERO-16X9 over card BOXART. */
+function scoreBackdrop(url: string): number {
+  const u = url.toLowerCase();
+  let score = 0;
+  if (u.includes("hero-16x9") || u.includes("hero_16x9")) score += 95;
+  if (u.includes("boxart-16x9") || u.includes("boxart_16x9")) score += 40;
+  if (u.includes("boxart-4x3") || u.includes("boxart_4x3")) score -= 20;
+  if (u.includes("thumb")) score += 45;
+  if (u.includes("akamaized.net/live")) score += 40;
+  if (u.includes("scale=")) score += 25;
+  if (u.includes("_l.") || u.includes("_l?")) score += 40;
+  if (u.includes("width=1280") || u.includes("height=720") || u.includes("1920")) score += 15;
+  if (u.includes(".jpg") || u.includes(".jpeg") || u.includes(".webp")) score += 5;
+  if (isPureLogoUrl(url)) score -= 120;
+  else if (u.includes("logo") && !u.includes("boxart") && !u.includes("hero-") && !u.includes("hero_")) {
+    score -= 50;
+  }
   return score;
 }
 
 function scorePortrait(url: string): number {
   const u = url.toLowerCase();
   let score = 0;
+  if (u.includes("boxart-4x3") || u.includes("boxart_4x3")) score += 80;
   if (u.includes("_c.") || u.includes("_c?")) score += 50;
   if (u.includes("width=199") || u.includes("height=298")) score += 30;
-  if (u.includes("assets/channels") || u.includes("logo")) score -= 40;
+  if (u.includes("boxart-16x9") || u.includes("hero-16x9")) score -= 30;
+  if (isPureLogoUrl(url) || u.includes("assets/channels")) score -= 80;
+  else if (u.includes("logo") && !u.includes("boxart")) score -= 40;
   if (u.includes("thumb") || u.includes("akamaized.net/live")) score -= 20;
   if (u.includes("_l.")) score -= 10;
   return score;
@@ -160,6 +205,10 @@ function scorePortrait(url: string): number {
 function scoreLogo(url: string): number {
   const u = url.toLowerCase();
   let score = 0;
+  // Content art must never win as logo (BOXART composites embed logo overlay paths)
+  if (u.includes("boxart-") || u.includes("hero-") || u.includes("le-target-images")) score -= 200;
+  if (isPureLogoUrl(url)) score += 100;
+  if (u.includes("channels-logo")) score += 40;
   if (u.includes("assets/channels")) score += 80;
   if (u.includes("ziggo_sport")) score += 45;
   if (u.includes("/channels/") && u.includes(".png")) score += 55;
@@ -192,6 +241,7 @@ function normalizeChannelKey(value: string | null | undefined): string {
 function donorImageScore(e: ScheduleEventPublic): number {
   let s = 0;
   if (e.imageLandscape) s += 20;
+  if (e.imageBackdrop) s += 10;
   if (e.images.some((u) => /thumb|akamaized\.net\/live|scale=/i.test(u))) s += 30;
   if (e.logoUrl) s += 5;
   if (e.images.length) s += Math.min(e.images.length, 5);
@@ -236,6 +286,7 @@ function fillMissingImages(events: ScheduleEventPublic[]): ScheduleEventPublic[]
     return {
       ...e,
       imageLandscape: e.imageLandscape || donor.imageLandscape,
+      imageBackdrop: e.imageBackdrop || donor.imageBackdrop,
       imagePortrait: e.imagePortrait || donor.imagePortrait,
       logoUrl: e.logoUrl || donor.logoUrl,
       images: e.images.length ? e.images : [...donor.images],
@@ -353,6 +404,7 @@ function toPublic(raw: RawEvent, nowMs: number): ScheduleEventPublic | null {
     startLocal: str(raw.start_local) || null,
     stopLocal: str(raw.stop_local) || null,
     imageLandscape: bestByScore(images, scoreLandscape),
+    imageBackdrop: bestByScore(images, scoreBackdrop),
     imagePortrait: bestByScore(images, scorePortrait),
     logoUrl: bestByScore(images, scoreLogo),
     images,